Entrepreneurship

Entrepreneurship

I had the chance to build up 4 start-ups (either being a founder or part of the board let’s say) and NONE of them ended up running a successful business. Even thoughI emptied my pocket every single time, I would never use the word FAILURE, because I learned so much that I would NOT CHANGE ANYTHING (even if I could) from the past.

“Success is not final, failure is not fatal: it is the courage to continue that counts.”

Personal Thoughts

I strongly believe that at least once in lifetime… we must execute our ideas… Being an ENTREPRENEUR is not an easy task. Especially when starting a project from scratch we face:

  • Financial Risk.
  • Fears.
  • Uncertainty.
  • Stress.

Even though the above points might sound scary, THEY SHOULD NOT BEAT US. I also do not want to be that NEGATIVE, so please read till the end :).

The upsides of being an ENTREPRENEUR overcome (by far) the drawbacks… and yes, you might be wonder why have you (Fernando) worked for companies then? The answer is simple: there are different stages and situations in life that could lead us to either take the risks (and excitement) mentioned above or be a contributor to another project we have not created, but which we find valuable, inspiration and motivational.

Project Description

I had the chance to build up 4 start-ups (either being a founder or part of the board let’s say) and NONE of them ended up running a successful business. Even though I emptied my pocket every single time, I could work hard and recover from the situation.

Here are the projects:

  • Fastdove: A messaging platform via Push Notifications (back in 2011) for customer communication and marketing. Barcelona (Spain) - San Francisco (USA).
  • Flomio: an NFC based Company where we had the chance to raise money via Kickstarter to build up an NFC Device. That was in Miami (USA), year 2012.
  • NDigital: A Mobile Development Consultancy in Barcelona (Spain) in 2013.
  • Bestoke: A digital platform to create branding around Cannabis. Miami (USA). 2019.

All of the projects were REWARDING, and that is why I would never use the word FAILURE, because I learned so much that I would NOT CHANGE ANYTHING (even if I could) from the past.

Project Duration

  • Total 4 years of accumulated experience. Starting in 2011 and ending in 2020 (and to be continued…).

Responsibilities

  • Defining product tactics and strategies for the short/mid term.
  • Growing Technical Teams.
  • Define Technical Strategies.
  • Programming and Development.
  • Project Management.

Experiences

  • Bleeding Edge Challenges.
  • Learned to move fast.
  • Selling ideas speeches.
  • The Lean Startup for the win.
  • Risk and Budget Management.
  • Stress and Fears handling.